Some partnerships happen because they look good on paper. Ours with Katerina Goldman happened because it felt right.
At MAAS, we’ve always believed our brand is about more than watches. It’s about people those who live with intention, who see beauty in precision, who carry themselves with a kind of elegance that doesn’t need to be announced. When we met Katerina, it was clear: she was one of those people.
Katerina has a presence that is difficult to put into words. It isn’t about glamour, though she has that. It isn’t about style, though she embodies it effortlessly. Furthermore, it’s about character. She has a way of combining modern strength with timeless grace the very balance we try to capture in every MAAS design.
In the months ahead, you’ll see more of Katerina in our world. Photoshoots, of course, but also glimpses behind the scenes. Honest moments where her character and our watches meet. Because at the end of the day, we aren’t building a brand around trends or noise. We’re building something lasting.
And with Katerina Goldman as part of the MAAS family, we are taking another step in shaping not just a watch brand, but a culture. One that values craft, individuality, and the beauty of time itself.
