About our brand - Read the story

Talking about us - Alwin

Vision of our brand

The real strength of a microbrand lies in its ability to stay close to its customers. It allows us to create something that truly resonates with people not because it follows trends but because it reflects a shared passion. Of course, not everyone will love every design and that is perfectly fine.

Thinking behind our design

What we find important

Bold colours

Use of colours

Every personality has its shade. That’s why our watches come in colours that go beyond trends so you can choose the one that feels like you.

Simplicity

Simplistic Design

A watch should remain a watch. Clean lines, timeless proportions and a focus on essentials ensure that our designs never lose their clarity of purpose.

Versatility

For Every Moment

A watch should move with you whether it’s day or night, work or weekend. Our pieces are crafted to adapt to any occasion.

Where it starts

Manufactured in Italy

We believe that delivering a truly high-quality product to our customers is essential. Our production partner in Italy ensures that every watch meets these exacting standards. By working directly with our factory, we guarantee that both after-sales service and warranty are handled seamlessly combining efficiency with the same level of craftsmanship and care that defines our watches.

Creating the watch

Handcrafted production

A significant part of our watchmaking process is still done by hand from the detailed work on the bezel and dials to the finishing of the case and bracelet. Each element is shaped, polished, and refined by our factory in Italy who bring years of experience to their craft.

Alwin Maas - founder & owner

"People often say a perfect watch doesn’t exist. We disagree."

We used to believe the perfect watch didn't exist. But after years of collecting, learning and refining our ideas we realized maybe it does, if you are willing to create it yourself.
That's exactly what we set out to do with the Aquanova collection. Every detail reflects our vision of what a watch in this segment should be. For us this is the result of everything we have come to love about horology brought together in one collection.

watches should be special to you