Cookie Policy

Last updated: October 2025

This Cookie Policy explains how MAAS Watches (“we”, “us”, or “our”) uses cookies and similar technologies on our website www.maaswatches.com (“the Site”). It also explains your choices regarding these technologies, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the site function properly, improve your browsing experience, and provide information to the website owner.

Cookies can be:

  • Session cookies – deleted automatically when you close your browser.

  • Persistent cookies – remain on your device for a set period or until you delete them.

2. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the Site to function correctly. They enable core features such as shopping cart management, checkout, and account login.
Without these cookies, the website may not perform as intended.

Examples:

  • Shopify session cookies (_shopify_y, _shopify_s)

  • Cart and checkout cookies

Legal basis: Legitimate interest (Article 6(1)(f) GDPR)

b. Performance & Analytics Cookies

We use these cookies to understand how visitors interact with our website, improve functionality, and optimize user experience.

Examples:

  • Google Analytics (_ga, _gid) – to measure website traffic and usage patterns.

  • Shopify analytics cookies

Legal basis: Consent (Article 6(1)(a) GDPR)

c. Marketing & Advertising Cookies

These cookies help us show relevant ads to you on platforms like Facebook, Instagram, and Google. They track user activity across websites to build a profile of your interests.

Examples:

  • Meta Pixel (_fbp, fr)

  • Google Ads Remarketing cookies

Legal basis: Consent (Article 6(1)(a) GDPR)

d. Functional Cookies

These cookies enhance website functionality, such as remembering your preferences (e.g., language or region) and enabling features like wishlist saving or newsletter sign-ups.

Legal basis: Consent (Article 6(1)(a) GDPR)

3. Managing Your Cookie Preferences

On your first visit to our website, a cookie banner will ask for your consent to use non-essential cookies.
You can accept, reject, or customize your preferences at any time by clicking the “Cookie Settings” link in the footer.

You can also manage or delete cookies through your browser settings:

Please note that disabling certain cookies may affect the functionality of our site.

4. Third-Party Cookies

Some cookies are placed by third-party services integrated into our website (such as Google, Meta, or Shopify).
These third parties may process your data outside the EEA. In such cases, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available at www.maaswatches.com/cookie-policy.

6. Contact Us

If you have any questions or concerns about our use of cookies or your personal data, please contact us at:

hello@maaswatches.com