Vision of our brand
The real strength of a microbrand lies in its ability to stay close to its customers. It allows us to create something that truly resonates with people not because it follows trends but because it reflects a shared passion. Of course, not everyone will love every design and that is perfectly fine.
What we find important
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Bold colours
Use of colours
Every personality has its shade. That’s why our watches come in colours that go beyond trends so you can choose the one that feels like you.
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Simplicity
Simplistic Design
A watch should remain a watch. Clean lines, timeless proportions and a focus on essentials ensure that our designs never lose their clarity of purpose.
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Versatility
It should be about you
A watch should move with you whether it’s day or night, work or weekend. Our pieces are crafted to adapt to any occasion.
Quality production
What matters most is partnering with a manufacturer that shares our values and passion for watchmaking. The world of watchmaking is full of tradition and discretion which makes it rare to find a partner willing to embrace fresh ideas and build something new together.
That is exactly why we chose not to follow the traditional Swiss route. Instead we took a more independent path one that aligns better with our vision, our standards and the level of transparency we believe in.
"People often say a perfect watch doesn’t exist. We disagree."
We used to believe the perfect watch didn't exist. But after years of collecting, learning and refining our ideas we realized maybe it does, if you are willing to create it yourself.
That's exactly what we set out to do with the Aquanova collection. Every detail reflects our vision of what a watch in this segment should be. For us this is the result of everything we have come to love about horology brought together in one collection.
Create your own unique memories
About our brand name
Our last name & Netherlands’ biggest rivers.
Where we produce
Just 60km south of Milan
Behind the brand
A passion for watchmaking
Our favourite colour
Turqoise Aquanova
